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William Bradford Palette 3

Soft Ecru
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Ecru Unbleached linen - warm mid-neutral, slightly grayed, raw and natural.
William Bradford Palette 3 - Soft Ecru

Color Composition

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Colors
#EBE3C2
19.30%
#DED09B
16.10%
#CACAB1
15.10%
#BBAE7A
10.60%
#88886A
9.40%
#AEAB8F
9.00%
#413824
6.10%
#635D49
5.60%
#201A16
4.60%
#76582E
4.30%

Palette Analysis

William Bradford is high in key: pale, luminous, and filled with optical air. William Bradford builds on cool foundations: the palette favours the blue-cyan-green arc. The absence of saturated colour is itself an expressive choice: this is a palette of restraint and atmosphere. #413824 is not a small accent - at 6.1% it qualifies as a major presence and gives the palette its chromatic identity. From deepest dark to palest light, the palette traverses 69 units of the value scale - a span that creates natural depth. High luminosity and cool temperature suggest the plein-air condition: unfiltered daylight and open sky. In the context of William Bradford's full range of palettes, group 3 represents one movement in an ongoing chromatic dialogue.

Example use cases

  • publishing
  • corporate identity
  • consumer apps
  • hospitality
  • design agencies

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