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William Bradford Palette 2

Soft Apricot
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Apricot Soft warm orange - peach-adjacent, the color of ripe stone fruit.
William Bradford Palette 2 - Soft Apricot

Color Composition

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Colors
#EAD5A8
14.60%
#E3BE89
13.40%
#BC9D70
12.40%
#F7D79A
11.30%
#AB7940
10.20%
#CCB998
9.20%
#85623D
8.70%
#552E1B
7.80%
#2A1510
6.50%
#824822
5.90%

Palette Analysis

Values in William Bradford tilt decisively toward white, giving the palette its luminous character. William Bradford tilts toward cool - blues and silver-greys carry the structural weight. Mid-range chroma keeps the palette grounded - colourful but not strident. At 7.8%, #552E1B carries the palette's sharpest chromatic charge: an accent that earns its place precisely because it is withheld. From deepest dark to palest light, the palette traverses 67 units of the value scale - a span that creates natural depth. The palette has the character of outdoor light: cool, mid-bright, with colour rendered faithfully rather than expressively. This is palette 2 of William Bradford's sequence - a single chapter in a chromatic story told across many works.

Example use cases

  • publishing
  • corporate identity
  • consumer apps
  • hospitality
  • design agencies

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