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James Ward Palette 6

Soft Apricot
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Apricot Soft warm orange - peach-adjacent, the color of ripe stone fruit.
James Ward Palette 6 - Soft Apricot

Color Composition

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Colors
#D8CFAD
27.00%
#D7C28D
17.10%
#ACA68D
13.00%
#4D3C27
10.00%
#6E5A38
7.50%
#866F3A
7.30%
#BD9D5C
6.20%
#9D771F
5.20%
#5D4512
4.80%
#170F07
1.90%

Palette Analysis

James Ward is strongly light-biased - shadow is suggested rather than declared. Cool tones set the register here - the blues and greens easily outweigh any warm accents. Every colour is desaturated; the palette proceeds through near-neutrals and gently-coloured greys. At 27.0%, #D8CFAD functions less as a colour accent and more as a complete atmospheric environment. The saturated accent, #170F07, registers at 1.9% - sparse enough to feel like a deliberate surprise. The full value range is 67 units: broad enough to build convincing three-dimensional form. The mid-to-high key, cool bias, and moderate chroma point to outdoor observation - sky and diffused daylight as the dominant light source. In the context of James Ward's full range of palettes, group 6 represents one movement in an ongoing chromatic dialogue.

Example use cases

  • ceramics & pottery
  • boutique hospitality
  • menswear
  • heritage food brands
  • craft & artisan brands

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