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William Collins Palette 3

Soft Apricot
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Apricot Soft warm orange - peach-adjacent, the color of ripe stone fruit.
William Collins Palette 3 - Soft Apricot

Color Composition

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Colors
#DFD6A8
26.30%
#D0C3B4
12.60%
#CCB987
10.70%
#95B0CD
9.90%
#8B661B
9.80%
#B18B38
9.70%
#9C8246
7.80%
#755929
7.60%
#523B1C
4.20%
#271F15
1.50%

Palette Analysis

William Collins works in the upper reaches of the value scale, creating an atmosphere of brightness and expansiveness. A distinctly cool atmosphere runs through this palette: sky, water, and mist given colour form. A restrained, mid-chroma palette: every hue is present and legible, but nothing shouts. #DFD6A8 at 26.3% of the palette: an overwhelming presence that pulls all other colours into its gravitational field. #523B1C delivers the chromatic peak at only 4.2% - a small shot of colour with outsized visual impact. The value range spans 62 units across the palette, providing the full gamut from deep shadow to near-white and ensuring clear tonal hierarchy. The palette has the character of outdoor light: cool, mid-bright, with colour rendered faithfully rather than expressively. This is palette 3 of William Collins's sequence - a single chapter in a chromatic story told across many works.

Example use cases

  • ceramics & pottery
  • boutique hospitality
  • menswear
  • heritage food brands
  • craft & artisan brands

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