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William Collins Palette 2

Soft Ivory
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Ivory Warm creamy white - the color of natural ivory, warmer than pure white.
William Collins Palette 2 - Soft Ivory

Color Composition

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Colors
#DFECEC
27.80%
#B9CFCC
26.40%
#6A4520
8.20%
#93692E
6.90%
#82A6AE
6.60%
#AC8F5E
5.80%
#3D2A1E
5.70%
#C3B990
4.60%
#5D583A
4.30%
#8D927A
3.80%

Palette Analysis

Light floods William Collins; the palette keeps values pale and airy across its range. Blues and teal-greys govern the palette, lending it an aquatic or atmospheric quality. Chroma hovers near zero; colour declares itself through subtle shifts in hue rather than outright saturation. A single dominant - #DFECEC at 27.8% - sets the character of the whole composition. At 5.7%, #3D2A1E carries the palette's sharpest chromatic charge: an accent that earns its place precisely because it is withheld. A value spread of 63 units gives the palette both depth and air - shadows are genuinely dark, lights genuinely light. The mid-to-high key, cool bias, and moderate chroma point to outdoor observation - sky and diffused daylight as the dominant light source. Palette 2 sits within the larger chromatic argument that William Collins's complete body of work advances.

Example use cases

  • publishing
  • corporate identity
  • consumer apps
  • hospitality
  • design agencies

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