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Jock Macdonald Palette 4

Soft Ecru
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Ecru Unbleached linen - warm mid-neutral, slightly grayed, raw and natural.
Jock Macdonald Palette 4 - Soft Ecru

Color Composition

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Colors
#B4C0AD
29.60%
#D9CFB1
25.40%
#998F78
11.50%
#52493D
7.70%
#C6AD5B
7.20%
#1F1E1C
6.10%
#B67B60
4.10%
#708690
3.90%
#B64928
2.90%
#393B77
1.70%

Palette Analysis

The high-key values of Jock Macdonald give it an effulgent, almost bleached quality. Blues and teal-greys govern the palette, lending it an aquatic or atmospheric quality. Chroma is kept low across all colours, producing the soft, enveloping quality that characterises tonal painting. #B4C0AD claims 29.6% of the surface, functioning as the work's tonal foundation. The saturated accent, #B67B60, registers at 4.1% - sparse enough to feel like a deliberate surprise. At 61 units of value range, the palette has the tonal breadth to sustain complex spatial readings. High luminosity and cool temperature suggest the plein-air condition: unfiltered daylight and open sky. Palette 4 sits within the larger chromatic argument that Jock Macdonald's complete body of work advances.

Example use cases

  • boutique hospitality
  • film production
  • menswear
  • art prints & posters
  • heritage brands

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