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Jock Macdonald Palette 1

Soft Sage
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Sage Muted gray-green - the color of dried sage leaf, low-chroma and herbal.
Jock Macdonald Palette 1 - Soft Sage

Color Composition

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Colors
#D0D8C7
13.00%
#75B8B9
12.70%
#2D3A3F
12.10%
#BACC97
10.70%
#408C71
10.50%
#2D78AB
9.80%
#C3AD68
9.70%
#967277
7.80%
#DE7A64
7.00%
#B5A196
6.80%

Palette Analysis

Jock Macdonald works in the upper reaches of the value scale, creating an atmosphere of brightness and expansiveness. Cool tones set the register here - the blues and greens easily outweigh any warm accents. Saturation is measured and controlled, giving the palette presence without visual aggression. #C3AD68 delivers the chromatic peak at only 9.7% - a small shot of colour with outsized visual impact. 53 units of value spread create a palette that is varied but unified - contrast in the service of harmony. High luminosity and cool temperature suggest the plein-air condition: unfiltered daylight and open sky. Jock Macdonald's palette 1 carries its own internal logic while remaining in conversation with the artist's broader colour intelligence.

Example use cases

  • eco-tourism
  • plant-based brands
  • botanical skincare
  • environmental nonprofits
  • health food retail

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