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Jock Macdonald Palette 3

Soft Ivory
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Ivory Warm creamy white - the color of natural ivory, warmer than pure white.
Jock Macdonald Palette 3 - Soft Ivory

Color Composition

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Colors
#C9CACF
26.60%
#E4DFCD
22.30%
#CABD92
10.80%
#1D1B21
9.60%
#879599
8.50%
#AF7566
6.90%
#615756
6.10%
#C4A850
4.70%
#CE6531
2.60%
#445797
1.90%

Palette Analysis

Jock Macdonald is strongly light-biased - shadow is suggested rather than declared. Jock Macdonald tilts toward cool - blues and silver-greys carry the structural weight. Muted throughout, the palette achieves its effects through value and temperature rather than chromatic force. #C9CACF claims 26.6% of the surface, functioning as the work's tonal foundation. Only 4.7% is devoted to #C4A850, yet that small allocation delivers the palette's entire chromatic tension. At 67 units of value range, the palette has the tonal breadth to sustain complex spatial readings. The mid-to-high key, cool bias, and moderate chroma point to outdoor observation - sky and diffused daylight as the dominant light source. This is palette 3 of Jock Macdonald's sequence - a single chapter in a chromatic story told across many works.

Example use cases

  • florist branding
  • event design
  • real estate
  • jewelry retail
  • hospitality branding

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