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William Morris Palette 2

Pale Apricot
Pale High-key and low-chroma - delicate, bleached, washed with light.
Apricot Soft warm orange - peach-adjacent, the color of ripe stone fruit.
William Morris Palette 2 - Pale Apricot

Color Composition

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Colors
#E3E3DA
22.10%
#DAD2BD
14.70%
#722F11
12.20%
#CAB4A1
12.00%
#AE8D66
8.50%
#AA260B
7.30%
#472A17
6.90%
#524E28
6.70%
#435A5A
4.90%
#A4661A
4.70%

Palette Analysis

Light floods William Morris; the palette keeps values pale and airy across its range. Warm and cool are kept in productive tension, creating the kind of chromatic harmony that sustains the eye. All colours lean toward grey, building depth through value rather than colour punch. At 4.7%, #A4661A carries the palette's sharpest chromatic charge: an accent that earns its place precisely because it is withheld. The value range spans 59 units across the palette, providing the full gamut from deep shadow to near-white and ensuring clear tonal hierarchy. In the context of William Morris's full range of palettes, group 2 represents one movement in an ongoing chromatic dialogue.

Example use cases

  • food packaging
  • leather accessories
  • travel & outdoor
  • natural cosmetics
  • interior design

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