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Willard Metcalf Palette 3

Soft Ecru
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Ecru Unbleached linen - warm mid-neutral, slightly grayed, raw and natural.
Willard Metcalf Palette 3 - Soft Ecru

Color Composition

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Colors
#E8E9ED
29.80%
#77604F
9.90%
#778A5F
9.00%
#4D6352
8.60%
#A49288
8.40%
#D4C1A8
7.50%
#633C3F
7.50%
#A89B66
7.40%
#D9B065
6.80%
#BA865E
5.20%

Palette Analysis

Willard Metcalf works in the upper reaches of the value scale, creating an atmosphere of brightness and expansiveness. Willard Metcalf builds on cool foundations: the palette favours the blue-cyan-green arc. Chroma hovers near zero; colour declares itself through subtle shifts in hue rather than outright saturation. A single dominant - #E8E9ED at 29.8% - sets the character of the whole composition. The saturated accent, #BA865E, registers at 5.2% - sparse enough to feel like a deliberate surprise. Value range is moderate at 53 units - enough contrast for legibility, not so much as to fragment the tonal unity. High luminosity and cool temperature suggest the plein-air condition: unfiltered daylight and open sky. In the context of Willard Metcalf's full range of palettes, group 3 represents one movement in an ongoing chromatic dialogue.

Example use cases

  • design agencies
  • product brands
  • e-commerce
  • editorial sites
  • publishing

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