Joao Pedroso Palette 1
Soft Apricot
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Apricot Soft warm orange - peach-adjacent, the color of ripe stone fruit.
Palette Analysis
Values in Joao Pedroso tilt decisively toward white, giving the palette its luminous character. Yellow, ochre, sienna: warm hues that Joao Pedroso deploys as the palette's primary energy. Saturation is measured and controlled, giving the palette presence without visual aggression. The highest-chroma note - #BB8238 - appears at just 8.2%, deployed as a precision accent against the quieter ground. The palette spans 47 value units: a measured range that delivers coherence over drama. Palette 1 sits within the larger chromatic argument that Joao Pedroso's complete body of work advances.
Example use cases
- ceramics & pottery
- boutique hospitality
- menswear
- heritage food brands
- craft & artisan brands
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