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William Hart Palette 1

Soft Calico
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Calico Warm speckled neutral - the color of unbleached cotton, mottled and soft.
William Hart Palette 1 - Soft Calico

Color Composition

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Colors
#E6EEDD
17.00%
#FBE3BA
12.70%
#A79A23
11.90%
#888C5C
11.70%
#A57A35
10.90%
#BAB863
8.50%
#252114
7.50%
#51461E
7.30%
#B9B189
6.40%
#879A8B
6.10%

Palette Analysis

William Hart is strongly light-biased - shadow is suggested rather than declared. Blues and teal-greys govern the palette, lending it an aquatic or atmospheric quality. Chroma is moderate: colours carry enough saturation to be read as colour, but the palette stops well short of garish intensity. The most saturated colour, #BAB863, is reserved to 8.5% of the surface, where it acts as a focal punctuation. At 69 units of value range, the palette has the tonal breadth to sustain complex spatial readings. The mid-to-high key, cool bias, and moderate chroma point to outdoor observation - sky and diffused daylight as the dominant light source. In the context of William Hart's full range of palettes, group 1 represents one movement in an ongoing chromatic dialogue.

Example use cases

  • publishing
  • corporate identity
  • consumer apps
  • hospitality
  • design agencies

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