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Juan Luna Palette 2

Soft Ivory
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Ivory Warm creamy white - the color of natural ivory, warmer than pure white.
Juan Luna Palette 2 - Soft Ivory

Color Composition

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Colors
#BACBC8
19.30%
#DDCAAD
15.20%
#809E9F
11.50%
#5C7274
10.30%
#B79B7E
8.50%
#855B38
8.40%
#603A3A
7.90%
#B7864E
7.50%
#323B47
6.50%
#A55353
5.10%

Palette Analysis

Values in Juan Luna tilt decisively toward white, giving the palette its luminous character. Temperature is cool-dominant, with blue and green families claiming the largest areas. The absence of saturated colour is itself an expressive choice: this is a palette of restraint and atmosphere. The highest-chroma note - #855B38 - appears at just 8.4%, deployed as a precision accent against the quieter ground. Spanning 50 units on the value axis, the palette achieves the balance between tonal flatness and fragmentation. High luminosity and cool temperature suggest the plein-air condition: unfiltered daylight and open sky. Palette 2 sits within the larger chromatic argument that Juan Luna's complete body of work advances.

Example use cases

  • independent retail
  • home decor
  • specialty food
  • spirits & wine
  • music & entertainment

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