Jose Maria Velasco Palette 4
Pale Ecru
Pale High-key and low-chroma - delicate, bleached, washed with light.
Ecru Unbleached linen - warm mid-neutral, slightly grayed, raw and natural.
Palette Analysis
Jose Maria Velasco works in the upper reaches of the value scale, creating an atmosphere of brightness and expansiveness. Warmth dominates - the palette of Jose Maria Velasco leans heavily on the yellow-orange-red arc of the colour wheel. Every colour is desaturated; the palette proceeds through near-neutrals and gently-coloured greys. #693F43 at 6.5% is both the most chromatic and one of the largest colours in the palette - chroma as mass rather than as highlight. From deepest dark to palest light, the palette traverses 68 units of the value scale - a span that creates natural depth. This is palette 4 of Jose Maria Velasco's sequence - a single chapter in a chromatic story told across many works.
Example use cases
- ceramics & pottery
- boutique hospitality
- menswear
- heritage food brands
- craft & artisan brands
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