Jose Maria Velasco Palette 3
Soft Ecru
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Ecru Unbleached linen - warm mid-neutral, slightly grayed, raw and natural.
Palette Analysis
Jose Maria Velasco is high in key: pale, luminous, and filled with optical air. Neither warm nor cool has the upper hand here; the equilibrium between the two generates the palette's visual energy. Every colour is desaturated; the palette proceeds through near-neutrals and gently-coloured greys. #7C6036 functions as the palette's exclamation mark: highest chroma, lowest percentage (5.2%). At 66 units of value range, the palette has the tonal breadth to sustain complex spatial readings. Palette 3 sits within the larger chromatic argument that Jose Maria Velasco's complete body of work advances.
Example use cases
- ceramics & pottery
- boutique hospitality
- menswear
- heritage food brands
- craft & artisan brands
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