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Gustaf Lundberg Palette 2

Soft Apricot
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Apricot Soft warm orange - peach-adjacent, the color of ripe stone fruit.
Gustaf Lundberg Palette 2 - Soft Apricot

Color Composition

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Colors
#767A45
22.40%
#E9D9C2
19.60%
#CDBC92
10.30%
#8C9575
9.10%
#A98754
8.20%
#B09450
7.50%
#8F5526
7.00%
#4C2F13
5.80%
#675328
5.50%
#D7AD88
4.70%

Palette Analysis

Gustaf Lundberg is strongly light-biased - shadow is suggested rather than declared. A distinctly cool atmosphere runs through this palette: sky, water, and mist given colour form. Saturation is measured and controlled, giving the palette presence without visual aggression. At 4.7%, #D7AD88 carries the palette's sharpest chromatic charge: an accent that earns its place precisely because it is withheld. From deepest dark to palest light, the palette traverses 56 units of the value scale - a span that creates natural depth. The mid-to-high key, cool bias, and moderate chroma point to outdoor observation - sky and diffused daylight as the dominant light source. Palette 2 sits within the larger chromatic argument that Gustaf Lundberg's complete body of work advances.

Example use cases

  • ceramics & pottery
  • boutique hospitality
  • menswear
  • heritage food brands
  • craft & artisan brands

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