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August Malmstrom Palette 2

Soft Ecru
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Ecru Unbleached linen - warm mid-neutral, slightly grayed, raw and natural.
August Malmstrom Palette 2 - Soft Ecru

Color Composition

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Colors
#DBC4A1
20.90%
#F3EBCE
15.50%
#B9B0A0
13.80%
#58633F
12.00%
#3C4133
9.80%
#405036
9.20%
#2D2F2A
7.80%
#7E723B
5.80%
#AD7B37
2.60%
#803B1C
2.50%

Palette Analysis

The value structure of August Malmstrom is mid-key: quiet, controlled, and cohesive. Cool tones set the register here - the blues and greens easily outweigh any warm accents. Every colour is desaturated; the palette proceeds through near-neutrals and gently-coloured greys. #803B1C delivers the chromatic peak at only 2.5% - a small shot of colour with outsized visual impact. A value spread of 64 units gives the palette both depth and air - shadows are genuinely dark, lights genuinely light. The palette has the character of outdoor light: cool, mid-bright, with colour rendered faithfully rather than expressively. Palette 2 sits within the larger chromatic argument that August Malmstrom's complete body of work advances.

Example use cases

  • garden centers
  • natural beauty
  • park & rec design
  • sustainable fashion
  • sustainability

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