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Arshak Fetvadjian Palette 1

Soft Ecru
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Ecru Unbleached linen - warm mid-neutral, slightly grayed, raw and natural.
Arshak Fetvadjian Palette 1 - Soft Ecru

Color Composition

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Colors
#CCBB97
18.60%
#C9AC7D
18.40%
#CABBA3
17.40%
#8897A1
10.20%
#BABD9F
8.80%
#6B694C
7.90%
#B09167
7.90%
#5A4D37
3.60%
#7D8573
3.60%
#886B4B
3.50%

Palette Analysis

The high-key values of Arshak Fetvadjian give it an effulgent, almost bleached quality. Cool hues prevail: blues, greens, and greys anchor the palette's emotional temperature. Muted throughout, the palette achieves its effects through value and temperature rather than chromatic force. Rather than a studied accent, #886B4B takes 3.5% - a bold allocation that saturates the composition's atmosphere. At 37 units across the value scale, the palette keeps contrast readable without letting it dominate. The palette has the character of outdoor light: cool, mid-bright, with colour rendered faithfully rather than expressively. In the context of Arshak Fetvadjian's full range of palettes, group 1 represents one movement in an ongoing chromatic dialogue.

Example use cases

  • ceramics & pottery
  • boutique hospitality
  • menswear
  • heritage food brands
  • craft & artisan brands

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