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William Wyld Palette 4

Soft Ivory
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Ivory Warm creamy white - the color of natural ivory, warmer than pure white.
William Wyld Palette 4 - Soft Ivory

Color Composition

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Colors
#C9C7BE
20.90%
#AEB5BE
12.20%
#FEFEFE
11.20%
#5A5043
10.40%
#7E6A57
9.30%
#83847F
8.30%
#978773
8.30%
#69645C
7.40%
#3E3936
6.20%
#B59F86
5.80%

Palette Analysis

Light floods William Wyld; the palette keeps values pale and airy across its range. A distinctly cool atmosphere runs through this palette: sky, water, and mist given colour form. Saturation is deliberately withheld - the beauty here lies in the near-monochromatic gradations rather than colour difference. Only 5.8% is devoted to #B59F86, yet that small allocation delivers the palette's entire chromatic tension. A value spread of 65 units gives the palette both depth and air - shadows are genuinely dark, lights genuinely light. High luminosity and cool temperature suggest the plein-air condition: unfiltered daylight and open sky. In the context of William Wyld's full range of palettes, group 4 represents one movement in an ongoing chromatic dialogue.

Example use cases

  • archival print
  • university identity
  • rare books
  • cultural institutions
  • nonprofit identity

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