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Edward Moran Palette 4

Soft Ivory
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Ivory Warm creamy white - the color of natural ivory, warmer than pure white.
Edward Moran Palette 4 - Soft Ivory

Color Composition

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Colors
#D7D8C9
25.10%
#C4C5B0
22.30%
#9A998B
12.70%
#DDE3E6
11.20%
#776E61
7.70%
#8B6D4E
5.40%
#563F30
5.40%
#BBA888
5.20%
#3E3E45
3.20%
#141930
1.80%

Palette Analysis

Edward Moran works in the upper reaches of the value scale, creating an atmosphere of brightness and expansiveness. Blues and teal-greys govern the palette, lending it an aquatic or atmospheric quality. Saturation is deliberately withheld - the beauty here lies in the near-monochromatic gradations rather than colour difference. At 25.1%, #D7D8C9 functions less as a colour accent and more as a complete atmospheric environment. The most saturated colour, #563F30, is reserved to 5.4% of the surface, where it acts as a focal punctuation. The value range spans 69 units across the palette, providing the full gamut from deep shadow to near-white and ensuring clear tonal hierarchy. The palette has the character of outdoor light: cool, mid-bright, with colour rendered faithfully rather than expressively. This is palette 4 of Edward Moran's sequence - a single chapter in a chromatic story told across many works.

Example use cases

  • florist branding
  • event design
  • real estate
  • jewelry retail
  • hospitality branding

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