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Cass Gilbert Master Palette

Soft Sage
Soft Low-contrast, gentle chroma - mid-key values and low saturation, approachable and calm.
Sage Muted gray-green - the color of dried sage leaf, low-chroma and herbal.
Cass Gilbert Master Palette - Soft Sage

Color Composition

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Colors
#FDFDFC
19.10%
#5998D8
18.90%
#4D6538
10.60%
#323128
10.20%
#C6BFBB
9.20%
#AE9362
7.40%
#7D7976
7.20%
#CBB790
7.00%
#6A9528
6.20%
#B77355
4.20%

Palette Analysis

Cass Gilbert is high-key - luminous, open, and weighted toward light. Cool tones set the register here - the blues and greens easily outweigh any warm accents. Saturation is deliberately withheld - the beauty here lies in the near-monochromatic gradations rather than colour difference. #B77355 delivers the chromatic peak at only 4.2% - a small shot of colour with outsized visual impact. A value spread of 68 units gives the palette both depth and air - shadows are genuinely dark, lights genuinely light. High luminosity and cool temperature suggest the plein-air condition: unfiltered daylight and open sky. Cass Gilbert arrived at this balance through long practice; the palette carries the weight of that experience.

Example use cases

  • craft & artisan brands
  • specialty coffee
  • home goods
  • lifestyle retail
  • ceramics & pottery

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